Positioning Diagnostic for PCC Coaches
Most PCC coaches have a niche. They just have not committed to it publicly yet.
The avoidance rarely looks like fear. It looks like flexibility. It sounds like "I work with a wide range of clients" or "my approach is applicable to anyone who wants to grow." It feels generous. It feels credible. What it actually does is make you invisible to the specific person you do your best work with.
This audit examines five dimensions of your current positioning to identify whether you are genuinely broad by design or avoiding a commitment that your practice has already made for you without your permission.